This award recognises new and creative means of story telling through the innovative development of tools, products and technology.

It can apply to any platform but must show originality, made-for-medium execution and create a richer audience experience.

Criteria 

• Creativity and originality 
• Editorial excellence 
• Technical excellence 
• Demonstrated positive impact on traffic, circulation and/or revenues 
• Leadership and insight 
• Relevance to readership

What to submit 

1. One example of work to be judged. 
2. A background statement of up to 500 words that explains how the idea came about, how it was developed, what difficulties you experienced in creating the product and the impact of the product.

This can be an individual or team entry.