This award is for a campaign on any issue - spanning metropolitan, regional and community titles - where the campaign demonstrably brought about change and public benefit.

Criteria 

• Creativity and success 
• Relevance to readership 
• Effectiveness 
• Impact and outcomes 
• Audience engagement 
• Originality and effectiveness of campaign development and execution across all platforms, including use of social media, to enhance story-telling capability

Emphasis will be on campaigns that were innovative, well executed, relevant and which made a significant difference. Judges will consider up to five stories that are representative of a successful campaign.

What to submit 

1. Up to five examples of work to support the entry. 
2. A supporting statement of up to 1000 words describing the entry. It is the most important element of your submission. You need to be detailed and specific in addressing how your entry meets the criteria.